NanoSteel is the world leader in nano-structured steel material design. By re-arranging the molecular structure of the alloy into rough hexagonal patterns, they’re able to make steel stronger and significantly lighter. The new mark is a nod to these nano-structures by arranging an abstracted “N” and “S” to suggest an isometric cube. The typography assigns each word different line weights to emphasize their individual meanings, while keeping the word-mark locked together to suggest an unbreakable bond. The result is a strong identity with a sharp, modern look achieved by simple geometry in both the mark and typography.